Top 5 Metrics You Should Track for the Top of your Funnel

Welcome to our final blog of the Revolut series, today we explore the top five important metrics to track for the top of the funnel (TOFu). So, what is the funnel? The funnel is also known as the ‘sales funnel’, described by Tyre (2020) as a metaphor to define the traditional sales process from beginning to end. It is labelled a funnel due to its conical shape. Over the years there has been many different forms of this funnel changing stages depending on what your objectives are, but they all lead to the same conclusion, new conversions. We are going to examine the customer creation funnel, in particular the awareness stage or top of the funnel.

Awareness is at the top of all funnels, there are no potential customers if they are not aware of your business. So how do we measure awareness? We need to ensure our website has google analytics. Click here for learn more.

With google analytics we can track all kinds of data on our website visitors; including their demographics, where online they came from (traffic), what they did on our website. However, important metrics at TOFu will illustrate to us as a business if we are being considered in our marketplace, for example if people are visiting our website, is there enough traffic and if we need to modify our digital marketing strategy to improve these metrics. When creating a digital marketing strategy, we will have Key Performance Indicators (KPIs) which are objectives we want to achieve by a certain period. The Top 5 Important metrics at the TOFu below should be in any digital marketing to ensure that targets are being met and progress is being made to solve problems

1. New Visitors – being aware of the number of new visitors you have, where they came from whether it is direct or through a different channel can help find pain points in your digital marketing strategy. Revolut use these metrics to explore data on their visitors and whether their current marketing campaigns are beneficial. Direct new visitors could illustrate high word of mouth reviews.
2. Content Bounce Rate – this will illustrate whether your content is being received well by visitors. Possible problems could be targeting the wrong customers, or your content is not to the standard of other companies in the same marketplace.  Revolut has great content on their website, they would use this data to find out what blogs are working, if they have enough information on how their service works and if this is causing potential customers to bounce.
3. Pages per visit – depending on the type of business, this can help with your customer journey. Revolut utilize this is ensure customers can find their content through their website layout and whether changes are needed.
4. Inbound Links – very important to examine your inbound links and ensure they are links you want your business to be associated with. Click here to use the Ahrefs tool to examine your website inbound links. Revolut study these links to ensure they can keep their domain authority high.
5. Retargeting Lists – this data is excellent for driving conversions in the funnel, you collect data on visitors to your website, segment the users and you can target them in campaign at a later stage. Revolut apply these retargeting lists to convert users into customers. 

Comment below and let us know your experience with metrics and your sales funnel.

References:

Roetzer, P. (2014) The marketing performance blueprint: Strategies and technologies to build and measure business success. 1^st edn. Hoboken, New Jersey: John Wiley & Sons.

Tyre, D. (2020) ‘Sales Funnels: What they are & what you should make instead’, Hubspot, 21 March. Available at   https://blog.hubspot.com/sales/sales-funnel?_ga=2.23772735.4439669.1619549592-1745194882.1608554584 [Accessed 27 April 2021].

Top 10 Metrics You Should Track for the Middle and Bottom of Your Funnel

Our previous blogs discuss the importance of social media metrics and the top five important metrics for the top of the funnel. This week we will analyse the top ten important metrics to track for the middle and bottom of the funnel using Revolut as an example. 

We will start by looking at the middle-of-the-funnel metrics. The goal is to encourage retention, convert visitors into leads and build social channels. 

1. Social Media Followers - it is important to be able to reach customers offsite and social media is an excellent tool to do so. To nurture the business, social media followers should be constantly growing. 

2. Social Media Shares -  This indicates if your content is relevant and interesting.. If your content is not being shared, it signals it’s not worthy. It also limits the potential impression rate of your posts. Your customers are your best salespeople. New leads are more likely to generate from a personal referral. 

3. New Leads Generated - this is self explanatory but in the Revolut context examples include app downloads or more specifically, completion of the account creation process which includes ordering a card, submitting ID and adding an external bank account to load funds. The conversion is not  considered complete until the account is activated. 

4. Visitor Recency -. It is important for visitors to engage with the app/website for retention and to remember the brand. If this is too long the visitor is less likely to be a conversion. 

5. Returning Direct Visitors - So your customer has downloaded your app, do they proceed with account creation and actually use the product? Revolut is an expert at this with referral offers, ‘Rewards’ based on shopping habits, incentives to unlock features of the app and more. 

The bottom of the funnel goals involve maximising the funnel conversion and converting leads into customers. Here are a few examples of how Revolut achieves this. 

1. Email - Revolut maintains relationships with their customers outside their app, website and social channels by regularly communicating updates. This can range from new service offerings, sending personalised budget notifications or promotional offers such as their ‘Rewards’ with brands, or referral fees. 

2. Days to Conversion - This is an important metric for Revolut as there are many competing banks in the fintech industry, such as N26, KBC  as well as other traditional banks. Therefore, they need to capture customers quickly and ensure they proceed with the account set-up to reap the benefits of using Revolut by selling the in-app offers such as full control of budgeting, metrics on their spending etc. 

3. Revenue per visit -  Revolut users can earn money and unlock benefits in the app using referral links. Therefore there is huge potential revenue per user that signs up given the potential of their network signing up. 

4. Conversion - Revolut uses remarketing techniques to achieve this. A conversion can be considered an app download. A number of metrics can feed into this analysis such as social media interactions, CTR, ad impressions and more. 

5. Cumulative Conversion Rate - It is important to review if the current rate is financially viable. New users who may be incentivised to sign up solely for the referral money. Therefore it is important to capture these leads early to give them the best customer experience and showcase the benefits of Revolut over other banks to retain users from reverting back to a competitor bank. 

These metrics were discussed in the context of Revolut’s business model. Of course the importance of metrics will vary depending on your business objective. Tell us below in the comments what you think. Do you use a funnel in your marketing strategy? Contact us today if you wish to discuss a funnel for your customer journey and how it can lead to happier customers and a more robust customer retention strategy. 

#CustomerJourney #DigitalAnalytics #DigitalMarketing #CustomerFunnel #MarketingFunnel #SocialMediaMetrics #LeadGeneration #MarketingConsultancy 

References: 

Crabbe, A.  (2020) ‘30 Ecommerce KPIs for Every Stage of the Funnel’. Inbound Human Marketing.  Available at: https://inbound.human.marketing/ecommerce-kpis-for-every-stage-of-the-funnel (Accessed: 18 April 2021)

Pauwels, K. and Van Ewijk, B., 2013. Do online behavior tracking or attitude survey metrics drive brand sales? An integrative model of attitudes and actions on the consumer boulevard. Marketing Science Institute Working Paper Series, 13(118), pp.1-49.

Chen, J. (2021) ‘The most important social media metrics to track’. Sprout Social. Available at: https://sproutsocial.com/insights/social-media-metrics/ (Accessed: 19 April 2021)

The Value of Social Media Metrics

 There are a variety of metrics available to track how your business is performing, each carries different levels of importance depending on your goals. In this blog post we examine the top five social media metrics which are most relevant for Revolut and how they can be tracked.

We will begin with brand awareness. This can include mentions (@), sharing of content, liking posts, impressions on news feeds or commenting on social media posts. Signals of healthy brand awareness includes organic account mentions which are unprompted and not in response to a post. Similarly a high number of impressions signals the content is being engaged with and interests viewers. As you can see in the example below, this user has hashtagged Revolut and highlighted their services, thus boosting their reach and directing the audience to their channel. 

Of course no metric should be analysed singularly, social media metric tracking should be cohesive and cross checked. Let’s look at the example of impressions and reach. Impressions refers to the number of times a post appears in someone’s timeline, reach refers to the potential number of unique viewers (Chen, 2021) 

Referrals and conversions are very important for Revolut, this can be tracked by linking your social media to Google Analytics. This gives an overview of where users are coming from, where the brand was mentioned and those that proceeded to download the app. The click through rate will unveil which channels have the most customer acquisition and will lead the way for future analysis of performance and which channels are more popular.

It would be remiss if we did not mention customer service, which is one of the primary uses of social media accounts by organisations today. Revolut encounters various queries from customers via Twitter especially. Metrics such as response rate and response time are important so that customers feel heard and any issues are resolved efficiently. The ability to ensure all are responded to in a timely manner is also important. 

Post reach refers to the number of users who have seen the post. This is the easiest and most insightful metric. It can tell the time at which the audience is online and which content receives the most engagement. This can then inform future posts depending on what the audience found most valuable and the time of day to post in order to reach a wider audience. Facebook has a useful tool ““When Your Fans Are Online” which does the work for you, however this can also be gleaned from a review of your Google Analytics. Read more about data visualisation here. 

The final social media metric we wish to discuss is the average engagement rate. This includes likes, comments, shares which is considered in light of the number of followers. This is important to monitor frequently as it will reveal if your content is resonating with your customers.

 

As we can see in the image above, this post received a high engagement rate which comments, likes and retweets on Twitter. Likely this resonated with the audiences as it is delivering a sought after feature on Revolut and addressing their needs. 

Furthermore in the post above we can see this organic post has amassed an impressive reach compared to the previous post. As evidenced in this blog, we can see social media metrics play an important part in any strategy and are essential to inform channel management and understand customer sentiments. Interested to learn more, read on about Digital Analytics. 

#Revolut #socialmedia #socialmediametrics #socialmediaengagement #DigitalAnalytics

By Laura Mulqueen

References:

Chaffey, D., Smith, P.R. and Smith, P.R., 2013. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge.

Chen, J. ‘Social Media Metrics’ (2021) Sprout Social. Available at: https://sproutsocial.com/insights/social-media-metrics/ (Accessed: 11 April 2021)

Shleyner, E. ‘Social Media Metrics’ (2020) Hootsuite. Available at:  https://blog.hootsuite.com/social-media-metrics/ (Accessed: 11 April 2021)

The Value of Google Ads for Business

In this week’s blog we are going to explore the value of Google Ads to a business and how #Fintech companies such as Revolut can utilize these platforms to benefit their business. There are two types of Google Ads that a business can invest in and we will examine the advantage of each one throughout this blog: 

1. Search Advertisements

2. Google Display Network

Google and the importance of being found there.

Google is the top search engine in the world with over 70% of all searches taking place on the platform (Forsey, 2019), this equates to approximately 5.9 billion searches every day (Halligan and Shah, 2014). With these statistics it is evident the necessity of having your business appear on Google, without this your business could be missing out on leads, purchases and visibility. 

In week 6 of our blog we examined SEO, what it is and how it can improve customer acquisition  and as we had previously mentioned SEO is one way to optimize your position on Google search, however it cannot be built overnight. This is where Google Ads comes in, in particular Search Advertisements or Pay Per Click (PPC). To ensure a fair way to allocate ad positions on their website, Google have developed an algorithm (Quality Score) to guarantee relevance of a user's search to a business’s advertisement. Quality score is influenced by keyword click through rate, ad text, keyword, landing page, historical performance and ad extensions (Chaffey and Ellis-Chadwick, 2019). When setting up this type of advertisement you have the opportunity to bid on the type of action you require from customers, this is extremely valuable for your overall digital strategy as you can pinpoint where you may not be succeeding in. For example, if you want to bid on Cost Per Click this would drive traffic to your website, alternatively you can bid on Cost Per Acquisition (CPA), bidding on lead generation or online sales. 

To begin your Google Search Ad journey click here

The Google Display Network (GDN) on the other hand is favourable for increasing brand awareness and business visibility. GDN is the partnership of Google and different online publishers, Google displays contextual ads on their website in exchange for a fee. (Chaffey and Ellis-Chadwick, 2019). GDN reaches 90% of users worldwide and consists of Text Ads, Banner Ads and Video Ads. (Google, 2021). Google’s quality score is also used for display ads.

Just with Search Ads, we can bid on particular actions we want our customers to partake in. However, Google also offers the possibility of bidding on Cost Per Thousand Impressions (CPM) with Display ads (Chaffey and Ellis-Chadwick, 2019). 

To begin your Google Display Ad journey click here

It is evident that Google Ads provide businesses with an outstanding reach within the world wide web to promote their brand. They give businesses the ability to develop campaigns, measuring their data and editing their strategy when needed.

As Fintech companies such as Revolut are online only, online advertising is essential. Google Ads can provide them the brand awareness they need to acquire customers, this of course leads to word of mouth recommendations offline. PPC can give them a strong push while they work on their SEO strategy.  

Below is a current advertisement for N26, an up and coming Fintech business who will be increasing the current competition for online banking apps such as Revolut.

Display Ads will target customers who are not necessarily searching for a new online mobile banking app but will provide them brand awareness and in turn may begin the customer journey.  

Let us know your experience with Google Ads in the comments below. 

References

Chaffey, D. and Ellis-Chadwick, F. (2019). Digital marketing : strategy, implementation and practice. 7th edn. Harlow: Pearson Education. 

Forsey, C. (2019) ‘The Top 7 Search Engines Ranked by Popularity’, Hubspot, 5 September. Available at: https://blog.hubspot.com/marketing/top-search-engines [Accessed 4 April 2021]

Google (2021) Get more customers with Pay Per Click (PPC) search ads. Available at: https://ads.google.com/intl/en_ie/home/campaigns/search-ads/ [Accessed 5 April 2021] 

Google (2021) Increase your reach with display ad banners and more. Available at: https://ads.google.com/intl/en_ie/home/campaigns/display-ads/ [Accessed 5 April 2021]

Halligan, B. and Shah, D.  (2014) Inbound marketing: attract, engage and delight customers online. 2nd edn. Hoboken, New Jersey: John Wiley & Sons.

Data Visualisation For Marketing

Data Visualisation is the representation of data/information in a visual form. This method of data presentation is used to clearly communicate the information in a coherent way that is both enticing and easy to understand. 

There are five main categories of data visualisation which we will explore below. 

1. Temporal - that which is linear and one dimensional. Examples include line graphs and timelines.

2. Hierarchical - usually orders groups within larger groups, typically employed if demonstrating streams of data from one original source, such as tree diagrams. 

3. Network - as its name suggests, this method demonstrates how one data set interlinks with another. Examples include word clouds and matrix charts. This form of data visualisation is excellent to avoid wordy explanations of complex connections.

4. Multidimensional - typically involves two or more variables and is displayed in 3D. This is particularly useful for breaking down a large amount of information into key points. Popular examples include pie charts, venn diagrams and stacked bar charts. Another plus is this data can be creatively presented with colorful elements.

5. Geospatial applies to physical locations. Examples vary and include maps, such as locations of market penetration.  Density and heat maps can show acquisitions over time/location. 

Revolut employs excellent use of data visualisation within their mobile app. Indeed it is one of their major selling points. Within the cryptocurrency section of the app, users can browse the rise and fall in value by viewing histograms.

 

The budget categories are colourfully presented with progress donut charts as seen below:

According to Crooks (2020), “Data visualization allows you to expose patterns, trends, and correlations that may otherwise go undetected”. This is especially true for Revolut, as seen above, their data visualisation tactic enables users to make more informed spending decisions with easy to read charts on their budget progress. 

We’ve compiled a list of best practices to consider when examining how to visualise your data. 

• Context - we can see from the various data types listed above that different methods have different strengths. Therefore a bar chart or pie chart may be popular choices but they are not necessarily suitable in every situation. Explore the broad range of data visualisation options to find the best fit.

• Coherency - Above all the data should be displayed so the relevant stakeholders can understand it. Consider the people who will look at this, will they be completely new to the data presented? If so, consider if the relationship between the data types can be understood and contains the relevant labels and flow to demonstrate this.

• Colour - use this to your advantage. Colour can make the data interesting and easy to understand. Stick to conventional tropes such as red for negative and green for positive. It can also enhance a boring black and white chart so it is interesting to interpret. Colours can be contrasted also to highlight differences. 

• Simplicity - data visualisation is employed to make the information more easy to read. Ensure the visualisation method is suitable and is not overloaded with too many categories. Legends can help with any wordy explanations required on your data chart.

During this case study we have focused on identifying the uses of data within organisations. The presentation of this data back to your stakeholders, whether these are internal or your customer, is just as important. Delivering insights in a coherent way allows for more informed decision making and hence better results. 

By Laura Mulqueen

#datavisualisation #data #bigdata

References:

Berinato, S. Harvard Business Review (June 2016) ‘Visualizations that really work’ Available at: https://hbr.org/2016/06/visualizations-that-really-work Accessed: 28 March 2021

Crooks, R. Hubspot (2020) ‘The Power of Data Visualization Plus Examples of Good and Bad Visuals’ Available at: https://blog.hubspot.com/marketing/great-data-visualization-examples Accessed: 28 March 2021

Ridley, A.L. and Birchall, C., 2020. 8. Evaluating data visualization: Broadening the measurements of success. Data Visualization in Society, p.127.

The benefits of Local SEO

Last week our blog explored SEO (search engine optimization) and how this helps with customer acquisition. This week we are examining the importance of local SEO and how it can improve the visibility of smaller businesses, brick and mortar businesses or start-ups. 

Local SEO is simply improving the visibility of your business on local google search. Although it seems like a modern practice, it has been around for a long period of time, however until the introduction of mobile devices it was not utilized to its capacity as potential customers were stationary on desktops. Now these potential customers are constantly on the move with their internet connection and businesses have an increased chance of access to them (Gillford, 2019). Local SEO can also benefit larger or ecommerce businesses by improving their position in a community. 

If you do not introduce local SEO to your business, you could be missing out on many potential customers. In the current climate of the COVID-19 pandemic, any possible improvements to the digital marketing strategy of your business should be applied to help you stay relevant and ensure you can continue to trade.  

The most important step in harnessing local SEO is Google My Business.

Google My Business is a free tool provided by Google which lets any business set up a profile and manage how they appear on google maps and google search (Frost, 2018). You need to verify your business using this tool, then you can add all the essential information such as location, opening hours and contact information. With Google My Business you can contact customers directly through their reviews and add images of the business as well as what you provide. Once you are signed up with this tool you can appear as part of the ‘localised pack’. This is when a potential customer searches for a service or product on their mobile device, they get localised listings. The better reviews and ratings you receive on Google, the higher rank (Patel, 2017)

Other important processes for local SEO include 

1. Ensuring you have the contact information and a map available on your website and is consistent everywhere online, i.e. Google My Business and your social media accounts.

2. Inbound marketing such as writing blogs on the topic of what your business is involved in, this will help attract prospective clients to your website when they search keywords relevant to your business, thus, keyword research is important here. 

3. Working with other organisations in the area, providing partnerships and this will develop essential backlinks to your website.

Revolut is an online only business or NEO bank, therefore it is difficult to see how local SEO is relevant. However like all businesses, they need to start somewhere, when first beginning in the United Kingdom, Revolut would also have used local SEO strategies to help grow its visibility on google. It is evident with Revolut’s blog that they are still using this strategy to bring customers to their website. 

We have previously spoken about Revolut’s constant aim of customer experience, this would of course improve their reviews online and help them acquire more customers. 

It can be assumed that Revolut works with businesses that have Google My Business accounts to help push rewards and discounts to customers in the same area with these businesses. This collaboration also improves the backlinks for these businesses and helps them to improve their rank on google. 

References

Frost, A. (2018). ‘The ultimate guide to Google My Business’, Hubspot, 26 April. Available at https://blog.hubspot.com/marketing/google-my-business [Accessed 06 March 2021].

Gillford, G. (2019). ‘What is local SEO, and how does it work?’, MailChimp, 22 November. Available at https://mailchimp.com/resources/what-is-local-seo/ [Accessed 09 March 2021].

Patel, N. (2017). 4 local SEO marketing strategies to build your brick and mortar business. Available at https://www.youtube.com/watch?v=UHG4wDlvAMY [Accessed 07 March 2021].

SEO; What is it, and How it Can Improve your Customer Acquisition

SEO, or Search Engine Optimisation, is at the centre of any modern business. 

We have discussed previously how digital analytics can help inform and improve better strategies with the example of our case study on Revolut. Now we want to show the different measures they took that can be transferable to any other organisation seeking to improve their competitive footing in search engine results.

According to Moz.com, SEO “is the practice of increasing the quantity and quality of traffic to your website through organic search engine results”. 

One such way to optimise your position in search results is to ensure your website is keyword optimised. Search Engines include Google, Bing, Firefox and more. In other words, SEO means ensuring that your website reflects the key objective of the business and contains the search terms your prospective customers will likely use. Google sends ‘crawlers’ through each website that creates an index, or a summary of what your website is, and what search queries it mostly aligns to. Your SEO specialist will work the magic of crafting together the search terms your customer uses (“keywords”) and how to provide relevant copy that will match this query, to ensure your website ranks on Search.

Maintaining relevance will ensure visitors brought to your website or digital channels are high quality and will find what they need from you. This results in organic traffic creation which results in more convertible visitors coming to your site and reduced bounce rates. For example with Revolut, they offer information on assets which customers want from their banking app as seen below:

(https://www.revolut.com/en-IE)

Revolut created an easy to use mobile application that made banking easy. Their copy is customer-friendly and offers a solution to the traditional pains of banking with efficiency and automated processes such as their Pockets feature. 

This is surface level SEO. Digging deeper we will see that the process of indexing is more intricate. Search engine providers have become crafty to ensure customers are finding what they search for, thus marketers must evolve to stay abreast of this. Other factors that influence SEO are:

• Social network traffic

• Relevance (for example clear links, coherent title tags)

• Traffic to your website

• Backlinks

• Site architecture - such as loading speeds, mobile optimisation etc.

If you are thinking about how to improve your SEO, consider the content on site. Does it look professional? What content is available? Many businesses use blogging as a way to create inbound traffic or position themselves as experts for customers to refer to. FAQ pages are another great way to answer search queries by your customers. Review your ranking regularly using your top keywords, and examine your positioning against your competitors. Measuring your performance regularly will ensure a competitive footing in the search result race. 

It can be easy to become enveloped in the technical complexities of SEO but it always comes back to the customer, who should be at the centre of your strategy. Ultimately the SEO work is undertaken to understand their needs and tailor to them more accurately than competitors. 

SEO cannot be built overnight. It takes time, strategy and knowledge of your customer to be successful. It is also important to understand SEO is a continuous process that should be monitored and adapted accordingly based on what your customers need - and search for.  Revolut excelled in this regard by showing customers what they needed from a neo bank, and their success speaks volumes.

Interested to learn more about how improved SEO strategies can transform your business, contact us today. 

References:

“What is SEO” Available at: https://moz.com/learn/seo/what-is-seo [Accessed: 02 March 2021]

Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.

Kelsey, T., 2017. Exploring SEO Certification. In Introduction to Search Engine Optimization (pp. 115-123). Apress, Berkeley, CA.

Digital Analytics benefits businesses while improving Customer Experience

This week we are going to explore Digital Analytics, in particular Google Analytics. Google analytics is a web analytics service provided by Google that can be used by any person or business that has built or maintains a website and mobile application. We will also look at how Revolut utilizes digital analytics as an opportunity to improve their business and customer experience. 

Digital Analytics are described as the process of collecting, measuring and analyzing digital data to produce insights, we optimize this data to meet specific needs in our business (Dodson, 2016). Data is collected from the business website and mobile app but needs to be interpreted and generate insights that are beneficial to our business. Google has developed “Google Analytics” to help us with this process, we can add a tracking code to the HTML code of our website or app. Google will then begin collecting the data and producing reports. For more information how to set up google analytics for your business, click here.

After setting up your google analytics account, it is important to decide what it is your business wants to know about their customers and their behaviours, how information will benefit our company. Deciding on the metrics we need from google analytics will help us improve our business. We can set up goals which will measure anything from what pages our customers are using, how long they stay on these pages, how many pages they visit each time they enter our website and if they played our most recent video. 

It is important that businesses take advantage of the data their online platforms collect, once analysed this information can be used for digital marketing strategies for improving their online presence and digital marketing campaigns to increase profit. We can use our metrics from google analytics to discover what changes need to be made to improve the customers experience. 

Revolut has revolutised digital analytics to improve customer experience as not only do they collect data on their customers to improve their business but they also provide customers with spending insights. With this information customers can explore how they spend their money, set up budgets and save in their vault (Moravskyi, 2019) This is extremely beneficial to customers and something established banks are yet to provide on their online banking or mobile applications. 

Revolut utilizes the data on customers spending to provide them with discounts for brands they are interested in under the ‘Revolut Rewards’ section of the mobile app (Chuang, 2020). They have teamed up with many brands across the globe but will only highlight deals favourable to each customer depending on their spending analytics. They also give each customer the option to give a thumbs down if they are not interested, therefore collecting more data and helping to provide customers with the best experience. 

Revolut has been proactive since its launch to provide customers with an exceptional service, as a neobank the data they collect is huge and they would be constantly analyzing this data to improve their business. We are expecting some great developments from it in the future.

References

Dodson, I. (2016) The art of digital marketing: The definitive guide to creating strategic, targeted, and measurable online campaigns. 1st edn. Hoboken, New Jersey: John Wiley & Sons. 

Chuang, P. (2020). ‘Revolut Rewards: Frequently Asked Questions’, Revolut Blog, 26 July. Available at https://blog.revolut.com/en-sg/revolut-rewards-faqs/ [Accessed  28 February 2021].

Moravskyi, N. (2019). ‘Introducing new and improved analytics’, Revolut Blog, 19 November. Available at https://blog.revolut.com/introducing-new-and-improved-analytics/ [Accessed  28 February 2021].